Tag Archives: hillary

Facebook Community Boost videos: At least, make them look good

Posted on by
Reply

Facebook brought an event called the Community Boost to Denver

Facebook is putting on a full court press to get the gig economy to become an integral part of the macro-economy. How do we turn our hobbies and cottage businesses into real money using facebook groups, ads, photos and video?

I attended the free grassroots road show, Community Boost, that recently rolled into Denver. It was a classy event at the Cable Center near the University of Denver.

The Cable Center is a non-profit organization that educates the public about, I suppose, the great things that cable TV has done for the good of society.

My background is public access TV, which was a provision of the original Cable Communications Act of 1984 that set up community access channels as a ploy to avoid regulation as a public utility and dodge FCC oversight.

I had to check out the CATV museum with the history of cable and honors all the pioneers who made billions of dollars.

Not that there’s anything wrong with that, but I digress.

The event’s goal was to provide basic information and some hands-on experience about how to use facebook to increase website traffic, get more buyers / customers and ultimately how to buy more facebook ads through micro-market targeting and subsequently make more money for your fledgling business and for facebook.

facebook booster creative

The facebook Community Boost exhibit area include the Mobile Studio that provides in-phone apps to edit pix and video.

I’m a filmmaker and facebook is trying to turn everyone into rough-around-the-edges filmmakers, which devalues the work that I and all of my colleagues do.

Nonetheless, if you’re going to make video, you might as well post stuff that at least looks halfway decent.

Here are a few tips to improve your videos:

  • Have a story in mind. Even on the spot, you can mentally compose a beginning, middle and end to your movie, even if it’s only 15 seconds long. If you use an in-phone app like Splice or iMovie, you can shoot clips, trim and reassemble them. If you don’t edit, lots of creativity can come about from the continuous shot – going from scene to scene while keeping the phone camera steady. The climax to your story is some sort of call to action – “Click here”, “Call us”, “Donate now.”
  • Hold your camera steady. Move smoothly hand-held. My preference is to shoot with the phone camera horizontally. TV screens and monitors are not vertical and horizontal video displays and looks better. If you’re webcasting facebook live, turn the camera horizontally until the image flips then start the recording.
  • Movies are 80% sound. Viewers can take video that’s a little shaky or out of focus but if the sound is bad, your potential customers will skip to the next video. The microphone is at the bottom of the phone. Get as close as you can to your action or subjects. Normal voices from across the room won’t be picked up. If you decide you want your voice in the recording, try to let your subject complete their statement and avoid “walking over” their audio with your excited utterances or laughing.
  • Fill out the meta-data fields. Facebook has figured out the meta-data thing and prompts you through the video upload with titles and key word fields. Fill them out and write the post narrative. Pick out a few key hashtags that are common-sensical. I see posts with six or more hashtags – many of which are nonsense which detract from the content.

If you’re interested in turning your volunteers or staff into better social media movie makers, I offer workshops about how to tell your organization or business story in a 140 character elevator speech. I also teach practical ways to light a scene, get good sound using inexpensive, everyday items.

facebook creative sources

The Community Boost mobile studio pushed 10 apps to edit images and movies.

What I learned from the Community Boost is that real filmmakers need to differentiate themselves from short-form shooters who know may how to point the camera and record, but make bad video look better with the bells and whistles graphic overlay apps.

At the same time, filmmakers can better promote their work using the short and rough cut formats.

Since attending the Community Boost, I’ve pushed out short videos a couple times for Boulder Community Media production projects that generated some pretty good organic engagement – a couple thousand views of one and nearing 1,000 views of another.

How that translates into more business is anyone’s guess but the phone keeps ringing and my friends keep making referrals.

The Community Boost was set up for lots of face-to-face networking, but during the breaks most everyone was sitting in the corners staring at their phones, computers and other screens.

The lunch was good, but nearly missed out since I ran into a filmmaker in the hallway after the facebook ads workshop.

Community Boost “Aha” Moment – Campaign 2016

facebook parscale stahl

The Trump presidential campaign successfully employed the same techniques as taught at the Community Boost. The Hillary campaign didn’t and the rest is history.

I had a big “Aha” moment during the facebook ads workshop.

It was about how to target the ads to particular markets and how different messages and their words, images, colors and other variables can be tweaked to maximize viewership and interaction.

Earlier, I watched a 60 Minute TV news magazine segment by Leslie Stahl. She interviewed the Donald Trump campaign 2016 social media guy Brad Parscale. Apparently, facebook offered to embed staff members into campaign organizations who advised about how to maximize use of facebook ads.

Parscale explained how they decided to focus on 3,000 voters in Wisconsin which ended up turning the course of the election. The Trump campaign tried out the facebook offer. The Hillary campaign didn’t and the rest is history.

Those of us in the Community Boost ad workshop learned in 30 minutes what was taught during the 2016 presidential election.

Facebook ads, with practice, can be a very effective way to micro-target market and maximize advertising budgets.

I get chided by friends about why I spend so much time on my facebook account and pages that I manage. I’d say three quarters of my business leads come as a result of my presence on facebook. “If I didn’t make money from facebook, I wouldn’t waste my time there,” I tell them.

I still don’t understand the psychology behind facebook and why people respond, but then again, it really doesn’t matter.

If you’re still frustrated and undecided, watch ‘TrumpLand’

Posted on by
Reply

If you haven't voted yet and a presidential fence sitter, click on the above image and watch the Trumpland trailerLast night, a movie called “TrumpLand” played in Boulder as part of the International Film Series. The “documentary” is a cut of a one-man show by Oscar winner Michael Moore.

HBO no longer has the full movie online. It is available for $4.99 on Amazon and iTunes.

Anyway, if you haven’t yet voted, don’t like Trump because he’s a misogynist lying millionaire, don’t like Hillary because she’s a feminist lying millionaire and leaning toward Trump, Hillary of a third party candidate, watch this movie before you vote.

He goes into the solid Republican territory of Wilmington, Ohio – home of the original banana split – and speaks to an audience that overwhelmingly consists of Trump supporters. Moore makes a point that he is NOT a Hillary supporter. He’s pretty good about meeting people where they are and finds the commonalities among differing perspectives.

I’m not going to spoil the movie for you, but if you’re a fence sitter and really care about the direction of the country watch this movie.

I’m standing with Bernie

Posted on by
Reply
bernie hillary

I’m standing with Bernie. He endorsed Hillary today.

This just was delivered to my In-Box from Bernie who endorsed Hillary.

I know there are a bunch of my fellow Bernie supporters who are disappointed in this, but there really was no other alternative for him. He says he wants to keep his movement growing.

I also thought Occupy would have some staying power, which didn’t.

As much as I would like to see him stay active on a national basis, I’m pretty sure Bernietheism will slowly whither on the vine. I just don’t have the energy nor the spare time I once had to save the world. 

It would have been impossible for him to get any traction as a progressive candidate. Jill Stein and the Green Party are jaded and I imagine the ardent Berniephiles will go that way.

Some Bernie supporters will join Jeb Bush who won’t support Trump or Hillary and stay home on election day. I thought about Gary Johnson, but he’s a liberal Republican masquerading as a Libertarian and would likely try to junk Obamacare. I think when the debates roll around, he’ll poll high enough to at least get into one national debate. While Trump and Hillary end up bashing each other on the stage, Johnson will pose himself as undamaged goods.

If Johnson catches on and can grab 20 percent of the vote, he could send the election either way considering ClinTrump are neck and neck within the statistical margin of error. Neither of them wants to peak too soon?

Credible third party candidates have turned elections. 
wallace buttonGeorge Wallace in 1968 – After all the violence at the Democratic National Convention, the far left forgot to vote and Richard Nixon won a close one. Back then, though, there was no voting process oversight and there’s no telling what other chicanery was perpetrated back then.
perot mup 1992Ross Perot in 1992 – Ross Perot was a fairly reasonable and very rich oil guy who funded his campaign with his own money. Turned out he and George H.W. Bush were the same candidate and after the reversing his “Read my lips, no new taxes pledge” Perot pushed the election to Clinton. Had Perot’s running mate John Stockdale been a little more articulate, Perot may have competed much better. Gore cleaned his clock in the VEEP debate.
nader 2000Ralph Nader in 2000 – I don’t think Nader was an intentional spoiler since he only won around 3% of the vote (compare that to the 20 percent garnered by Perot and the 14 percent by Wallace). Nonetheless, he took enough support from Al Gore to make it a close race. Gore won a greater percentage of the popular vote since he carried the urban strongholds, but unable to win the more important electoral college vote. Bush won the sparse Red states.
 
In a purple state like Colorado, my vote does matter. I’m a rational voter and didn’t think I’d have to select the lesser of two evils until Hillary’s arrogant and dishonest actions were revealed by FBI Director Comey.
Unlike my ultra-conservative friends who think she should be doing hard time, I see her as more of a political criminal. There are lots of those, including George Bush, et al.  (No Weapons of Mass Destruction); Ronald Reagan (Iran-Contra); Richard Nixon (Watergate, he was an actual criminal); LBJ and JFK had dirty noses. I didn’t add Bill Clinton to that list since he was impeached over lying about blow jobs and in my book, only a political high crime / misdemeanor. If he followed Monica Lewinski’s advice on foreign policy – now that would be grounds for impeachment.
The only clean guys were George H.W. Bush who had a good flip flop on a needed tax increase and Jimmy Carter who had a helicopter go bad sneaking around Iran finding hostages and they both lasted one term.
What about me?
I’m standing with Bernie on this one … here’s likely the last note I will receive from Bernie this election cycle. It will be interesting if he turns his list over to Hillary.
bernie logo

My last email from Bernie. Usually, he asks for money. Not this time.

Alan – I am writing you today to express my deep pride in the movement – the political revolution – you and I have created together over the last 15 months. When we began this historic campaign, we were considered fringe players by the political, economic and media establishment. Well, we proved them wrong.

 We showed that the American people support a bold, progressive agenda that takes on the billionaire class, that fights for racial, social, economic and environmental justice and that seeks to create a government that works for all of us and not just the big campaign donors.
 
We mobilized over 13 million voters across the country. We won 23 Democratic primary and caucus contests. We had literally hundreds of thousands of volunteers across the country. And we showed – in a way that can change politics in America forever – that you can run a competitive national grassroots campaign without begging millionaires and billionaires for campaign contributions.
 
Most importantly, we elevated the critical issues facing our country – issues the establishment has pushed under the rug for too long. We focused attention on the grotesque level of income and wealth inequality in this country and the importance of breaking up the large banks who brought our economy to the brink of collapse. We exposed our horrendous trade policies, our broken criminal justice system, and our people’s lack of access to affordable health care and higher education. We fought aggressively to address the crisis of climate change, the need for real comprehensive immigration reform, the importance of developing a foreign policy that values diplomacy over war, and so much more.
 
We have shown throughout this election that these are issues that are important to voters and that progressive solutions energize people in the fight for real change. What we have accomplished so far is historic – but our work is far from over.
 
This movement of ours – this political revolution – must continue. We cannot let all of the momentum we have achieved in the fight to transform America be lost. We will never stop fighting for what is right.
 
It is true that in terms of winning the Democratic nomination, we did come up short. But this election was never about me or any candidate. It was about the powerful coming together of millions of people to take their country back from the billionaire class. That was the strength of our campaign and it will be the strength of our movement going forward in the months and years ahead.
 
In the coming weeks, I will be announcing the creation of successor organizations to carry on the struggle that we have been a part of these past 15 months. I hope you will continue to be involved in fighting to transform America. Our goal will be to advance the progressive agenda that we believe in and to elect like-minded candidates at the federal, state and local levels who are committed to accomplishing our goals.
 
In terms of the presidential election this November, there is no doubt that the election of Donald Trump as president would be a devastating blow to all that we are fighting for. His openly bigoted and pro-billionaire campaign could precipitate the same decades-long rightward shift in American politics that happened after the election of Ronald Reagan in 1980. That rightward shift after Reagan’s election infected not just politics as a whole but led to the ascendancy of the corporatist wing of the Democratic Party – an era from which we are still recovering.
 
I cannot in good conscience let that happen.
 
To have all of the work we have done in elevating our progressive ideals be dashed away by a complete Republican takeover of Washington – a takeover headed by a candidate that demonizes Latinos, Muslims, women, African Americans, veterans, and others – would be unthinkable.
 
Today, I endorsed Hillary Clinton to be our next president. I know that some of you will be disappointed with that decision. But I believe that, at this moment, our country, our values, and our common vision for a transformed America, are best served by the defeat of Donald Trump and the election of Hillary Clinton.
 
You should know that in the weeks since the last primary, both campaigns have worked together in good faith to bridge some of the policy issues that divided us during the election. Did we come to agreement on everything? Of course not. But we made important steps forward.
 
Hillary Clinton released a debt free college plan that we developed together which now includes free tuition at public colleges and universities for working families. This was a major part of our campaign’s agenda and a proposal that, if enacted into law, would revolutionize higher education in this country.
 
Secretary Clinton has also publicly committed to massive investments in health care for communities across this country that will increase primary care, including mental health care, dental care, and low-cost prescription drug access for an additional 25 million people. Importantly, she has also endorsed the enactment of a so-called public option to allow everyone in this country to participate in a public insurance program. This idea was killed by the insurance industry during consideration of President Obama’s health care program.
 
During the Democratic platform proceedings in St. Louis and Orlando, we were victorious in including amendments to make it a clear priority of the Democratic Party to fight for a $15 an hour federal minimum wage, expand Social Security, abolish the death penalty, put a price on carbon, establish a path toward the legalization of marijuana, enact major criminal justice reforms, pass comprehensive immigration reform, end for-profit prisons and detention facilities, break up too-big-to-fail banks and create a 21st century Glass-Steagall Act, close loopholes that allow big companies to avoid taxes by stashing their cash in offshore tax havens and use that revenue to rebuild America, approve the most expansive agenda ever for protecting Native American rights and so much more.
 
All of these progressive policies were at the heart of our campaign. The truth is our movement is responsible for the most progressive Democratic platform in the history of our country. All of that is the direct result of the work that our members of the platform committee did in the meetings and that you have been doing over the last 15 months.
 
But none of these initiatives will happen if we do not elect a Democratic president in November. None! In fact, we will go backward. We must elect the Democratic nominee in November and progressive Democrats up and down the ballot so that we ensure that these policy commitments can advance.
 
It is extremely important that we keep our movement together, that we hold public officials accountable and that we elect progressive candidates to office at the federal, state, and local level who will stand with us.
 
As part of that effort, we still have a tremendous amount of work left to do in the Democratic Rules Committee that will be meeting in the coming weeks. We have to enact the kinds of reforms to the Democratic Party and to the electoral process that will provide us the tools to elect progressive candidates, to allow new voices and new energy into the Party, and to break up the excessive power that the economic and political elites in the Party currently have. As with our fights on the platform committee, that will only be possible if we stand together.
 
You should know that I intend to be actively campaigning throughout this election season to elect candidates who will stand by our agenda. I hope to see many of you at events from coast to coast.
 
In conclusion, I again want to express my pride in what we have accomplished together over the last year. But so much more must be done to make our vision a reality. Now more than ever our country needs our movement – our political revolution. As you have throughout this historic campaign, I ask for your ongoing support as we continue through the fall and beyond.
 
On a personal note, I cannot say with words how appreciative Jane and I are of the kindness, dedication and love we experienced from so many people across the country. We are deeply touched by it and will never, ever forget it.
 
Please let me know that you will stand with me to defeat Donald Trump, and to elect candidates who will stand by our agenda as part of the future of our political revolution. Add your name now.
 
Forever committed, forever fighting, forever forward,
Bernie Sanders