Facebook Community Boost videos: At least, make them look good

Facebook brought an event called the Community Boost to Denver

Facebook is putting on a full court press to get the gig economy to become an integral part of the macro-economy. How do we turn our hobbies and cottage businesses into real money using facebook groups, ads, photos and video?

I attended the free grassroots road show, Community Boost, that recently rolled into Denver. It was a classy event at the Cable Center near the University of Denver.

The Cable Center is a non-profit organization that educates the public about, I suppose, the great things that cable TV has done for the good of society.

My background is public access TV, which was a provision of the original Cable Communications Act of 1984 that set up community access channels as a ploy to avoid regulation as a public utility and dodge FCC oversight.

I had to check out the CATV museum with the history of cable and honors all the pioneers who made billions of dollars.

Not that there’s anything wrong with that, but I digress.

The event’s goal was to provide basic information and some hands-on experience about how to use facebook to increase website traffic, get more buyers / customers and ultimately how to buy more facebook ads through micro-market targeting and subsequently make more money for your fledgling business and for facebook.

facebook booster creative

The facebook Community Boost exhibit area include the Mobile Studio that provides in-phone apps to edit pix and video.

I’m a filmmaker and facebook is trying to turn everyone into rough-around-the-edges filmmakers, which devalues the work that I and all of my colleagues do.

Nonetheless, if you’re going to make video, you might as well post stuff that at least looks halfway decent.

Here are a few tips to improve your videos:

  • Have a story in mind. Even on the spot, you can mentally compose a beginning, middle and end to your movie, even if it’s only 15 seconds long. If you use an in-phone app like Splice or iMovie, you can shoot clips, trim and reassemble them. If you don’t edit, lots of creativity can come about from the continuous shot – going from scene to scene while keeping the phone camera steady. The climax to your story is some sort of call to action – “Click here”, “Call us”, “Donate now.”
  • Hold your camera steady. Move smoothly hand-held. My preference is to shoot with the phone camera horizontally. TV screens and monitors are not vertical and horizontal video displays and looks better. If you’re webcasting facebook live, turn the camera horizontally until the image flips then start the recording.
  • Movies are 80% sound. Viewers can take video that’s a little shaky or out of focus but if the sound is bad, your potential customers will skip to the next video. The microphone is at the bottom of the phone. Get as close as you can to your action or subjects. Normal voices from across the room won’t be picked up. If you decide you want your voice in the recording, try to let your subject complete their statement and avoid “walking over” their audio with your excited utterances or laughing.
  • Fill out the meta-data fields. Facebook has figured out the meta-data thing and prompts you through the video upload with titles and key word fields. Fill them out and write the post narrative. Pick out a few key hashtags that are common-sensical. I see posts with six or more hashtags – many of which are nonsense which detract from the content.

If you’re interested in turning your volunteers or staff into better social media movie makers, I offer workshops about how to tell your organization or business story in a 140 character elevator speech. I also teach practical ways to light a scene, get good sound using inexpensive, everyday items.

facebook creative sources

The Community Boost mobile studio pushed 10 apps to edit images and movies.

What I learned from the Community Boost is that real filmmakers need to differentiate themselves from short-form shooters who know may how to point the camera and record, but make bad video look better with the bells and whistles graphic overlay apps.

At the same time, filmmakers can better promote their work using the short and rough cut formats.

Since attending the Community Boost, I’ve pushed out short videos a couple times for Boulder Community Media production projects that generated some pretty good organic engagement – a couple thousand views of one and nearing 1,000 views of another.

How that translates into more business is anyone’s guess but the phone keeps ringing and my friends keep making referrals.

The Community Boost was set up for lots of face-to-face networking, but during the breaks most everyone was sitting in the corners staring at their phones, computers and other screens.

The lunch was good, but nearly missed out since I ran into a filmmaker in the hallway after the facebook ads workshop.

Community Boost “Aha” Moment – Campaign 2016

facebook parscale stahl

The Trump presidential campaign successfully employed the same techniques as taught at the Community Boost. The Hillary campaign didn’t and the rest is history.

I had a big “Aha” moment during the facebook ads workshop.

It was about how to target the ads to particular markets and how different messages and their words, images, colors and other variables can be tweaked to maximize viewership and interaction.

Earlier, I watched a 60 Minute TV news magazine segment by Leslie Stahl. She interviewed the Donald Trump campaign 2016 social media guy Brad Parscale. Apparently, facebook offered to embed staff members into campaign organizations who advised about how to maximize use of facebook ads.

Parscale explained how they decided to focus on 3,000 voters in Wisconsin which ended up turning the course of the election. The Trump campaign tried out the facebook offer. The Hillary campaign didn’t and the rest is history.

Those of us in the Community Boost ad workshop learned in 30 minutes what was taught during the 2016 presidential election.

Facebook ads, with practice, can be a very effective way to micro-target market and maximize advertising budgets.

I get chided by friends about why I spend so much time on my facebook account and pages that I manage. I’d say three quarters of my business leads come as a result of my presence on facebook. “If I didn’t make money from facebook, I wouldn’t waste my time there,” I tell them.

I still don’t understand the psychology behind facebook and why people respond, but then again, it really doesn’t matter.

If you’re still frustrated and undecided, watch ‘TrumpLand’

If you haven't voted yet and a presidential fence sitter, click on the above image and watch the Trumpland trailerLast night, a movie called “TrumpLand” played in Boulder as part of the International Film Series. The “documentary” is a cut of a one-man show by Oscar winner Michael Moore.

HBO no longer has the full movie online. It is available for $4.99 on Amazon and iTunes.

Anyway, if you haven’t yet voted, don’t like Trump because he’s a misogynist lying millionaire, don’t like Hillary because she’s a feminist lying millionaire and leaning toward Trump, Hillary of a third party candidate, watch this movie before you vote.

He goes into the solid Republican territory of Wilmington, Ohio – home of the original banana split – and speaks to an audience that overwhelmingly consists of Trump supporters. Moore makes a point that he is NOT a Hillary supporter. He’s pretty good about meeting people where they are and finds the commonalities among differing perspectives.

I’m not going to spoil the movie for you, but if you’re a fence sitter and really care about the direction of the country watch this movie.

Yes: Amendments T, 69, 70, 72, sugary drink tax, schools … Hillary

My ballot is ready for delivery. There’s a law in Colurado that photos of filled out ballots are not allowed. Mine is in the secrecy sleeve.

The election ballot came in the mail the other day. I hear a bunch of people haven’t quite made up their minds yet. I don’t get that. Not that I’m any kind of political guru, but here are my takes on the election.

While I like the convenience of mail-in ballots, having to place first class postage on them is a form of a poll tax. Old school student that I am, I will drop off my ballot at the polling place on election day.

I predict the Democrats will take back the Senate and make a big dent in the House GOP majority. What will continue to stalemate congress is the heavily gerrymandered districts that benefit the Republicans. Democrats who get elected in Republican districts will likely be there for one, maybe two terms. The SCOTUS decision upholding the Arizona election commission as a non-partisan redistricting tool and the 2020 census should enable the creation of more competitive districts.

Presidential Electors – Hillary and Kaine: I was/am an ardent Bernie supporter but now reluctantly for Hillary – but solidly, 100 percent behind her. A vote for Hillary / Kaine is a vote for the Bernie movement. If you’re for social justice, getting money out of politics, balancing income disparity, cracking down on Wall Street, further health care reform, fixing trade deals, then, maintaining a Democrat in the White House  will move that agenda.

I predict Hillary will win by a landslide. It will be unbelievably huge – believe me. Hillary is lucky she’s isn’t running against McCain or Romney this time. It would have been a tight 2016 race.

Write in Moon

If you’re one of those “Bernie or Nobody” or “Hillary and Trump are both terrible” voters, it’s not like you don’t have choices. There are 22 pairs of candidates on the Colorado ballot. If you don’t like any of them, there’s a “write-in” blank. Because of third party candidates, Hillary is likely to win in Utah … WHA’???!!!

If it’s any consolation to my Wyoming friends voting for Trump, in any scenario from a Hillary landslide to a Hillary squeaker, Wyoming goes solidly for Trump. Trump is guaranteed three electoral votes.

For those of you who have forgotten what you learned in political science class, we don’t vote for candidates, but rather for electors who, in turn cast each state’s vote for president. Electors aren’t bound to vote how the state directs them, however. There are people who don’t like this approach, but we’re a nation of states not a nation of people, as we are sometimes led to believe. The electoral college system provides equity to the least populated states.

US Senator – Michael Bennet: This is a no-brainer for me. In a purple state like Colorado, the US Senators have to govern to the center. Michael Bennet after being appointed by Governor Hickenlooper, had a tough reelection campaign in 2010 against Ken Buck. He’s proven his ability to work on both sides of the aisle including with junior Senator Cory Gardner. He stays out of papers and governs quietly.

Representative CD 2 – Jared Polis: I’ve known Jared and his partner Marlon Reis for a number of years. I think I first met Jared when he was managing his foundation and eventually on the state board of education. He is another guy who has to be sensitive to the Republicans in his district, which expands north and east. I’m okay with that.

I tend to support people I know – Republican or Democrat – and that’s no exception for these contested races:

CU Regent – Alice Madden

State Senator – Steve Fenberg

County Commissioners – Elise Jones, Deb Gardener

As for the judges, the blue book gave them all a pass. I’ll let them ride another term.

Constitutional Amendment T – YES: This reminds me of that Seinfeld pilot episode within an episode when a guy is sentenced to be Jerry’s butler. Rather than take this provision out of the constitution, the reference to slavery and involuntary servitude should have just been removed. There are plenty of similar punishments that happen in the forms of community service, restorative justice retribution, etc.

Constitutional Amendment U – NO: People / Corporations who use public land for private purposes should continue to pay taxes. The constitution is no place to be dealing with administrative costs as being a reason to exempt users from paying tax.

Constitutional Amendment 69 – YES: Big pharma and mega-insurance companies are against this one. If it passes, it will signal other states to opt out of the Affordable Care Act which has been a boon to big medicine. There are many people who will be turning 65 soon and enrolled in Medicare. Why should I be okay with paying a little more income tax? It’s for the common good. Besides, I don’t have kids in the public school system and I don’t complain about paying those taxes, because education is public good.

Constitutional Amendment 70 – YES: When I was a kid, I worked for the minimum wage, which was, seems like $1.32, and for a 12-year old that was a lot of money – especially when I was allowed to work sometimes 50 hours a week. What else did I have to do? The minimum wage isn’t supposed to be a living wage. It’s a benchmark. It’s a starting wage. The current $8.31 isn’t even a starting wage. However, for workers who think they can make a living on $9.50 / hour, I have news for them, they better get two jobs or get fit to work into something that is better paying. Small and micro business owners have a good gripe in that this could be an undo burden on them, but it’s a cost of doing business. If a small biz is just squeaking by paying workers $8 an hour, maybe it should evaluate the business model.

Constitutional Amendment 71 – NO: The reason the constitution gets amended so often is because if it isn’t in the constitution, the state legislature can change a law passed by referendum at the drop of a hat. If anything, the constitution should be amended to say that any law passed by referendum can be changed by the legislature, but any changes have to be by majority of each county’s legislators, independent of party of affiliation.

Constitutional Amendment 72 – YES: Taxes like these are paid by people who knowingly use a product that is bad for them like tobacco (in fact, it’s written on all the packages). Tobacco also happens to be addictive so it’s an easy sell. Tobacco smoking isn’t a right, it’s a choice. People who choose unhealthy options, regardless of reasons, also place a burden on the public health and safety through second hand smoke, avoidable health problems such as heart and lung disease. The bad lifestyle choosers also get into insurance pools driving up premium costs. This isn’t about tobacco users (they often think laws like this gang up on them) but rather about tobacco. Also, if this were only a law passed by referendum, the tobacco company lobbyists would have a hey day lining elected officials pockets to get the law gutted.

Proposition 106 – NO: I think there are adequate ways for caregivers to end a person’s life or a sick person to end their own life without adding this huge death industrial complex behind it. Let’s see, there’s Smith and Wesson, the left over oxycodon … This is a choice that a person makes after consultation with family friends, preacher, their dog. The government has no place in this decision.

Proposition 107 – YES: I imagine both political parties are against an open primary because it allows independent voters to vote in either partys presidential primary election. I don’t know how any one who stood in line for hours thinks the caucus system is better than a direct primary.

Proposition 108 – NO: While independent voters would be able to vote in a party primary for state and local candidates, it allows an exception for non-presidential candidates to be selected by a convention of party elites. This must be a compromise voter suppression measure proposed by the GOP.

Boulder County Issues 1A, 1B, 1c – YES: I always vote for the pittance of sales tax increases to maintain infrastructure including parks and open spaces. I seldom use the open spaces, but they are a public good.

Boulder County Issue 1d – NO: Term limiting candidates should be left up to the voters to decide. If the District Attorney is doing an okay job, let him/her serve as long as the public can stand them.

City of Boulder 2H – YES: This is a tax similar to the tobacco tax proposed in Amendment 72. If a person wants to make unhealthy choices, they should be willing to pay a little extra. The Big Gulp from 7-Eleven now costs $1.59 and a refill is $.99 – I’m pretty sure your average Big Gulp drinker would pay 50 cents extra. I know I won’t mind. I’ll continue to buy my fountain soda here, than travel to Longmont for my occasional to save on taxes.

City of Boulder 2I – NO: There are other ways to better utilize the Boulder water supplies. Denying land owners water isn’t the right way to do it. There’s a big debate happening in town now about residential growth. Allocation of scarce resources needs to be a more balanced approach.

City of Boulder 2J – NO: The city of Boulder council is not a full time job and providing access to benefits available to city employees encourages people to run for office not to serve, but to self serve because of the health insurance benefits.

City of Boulder 302 – NO: There is no need to legislate term limits. If anything, there should be another effort to establish city council wards in Boulder to create more equitable representation. Remember the time when two council members lived in the same house?

Boulder Valley School District 3A – Yes: Even though I don’t have kids in the school system, education is a public good. I helped on 2A many years ago which fixed the existing schools and built some new ones.

Yours truly, Michael and Jerry mugging at BIFF

Scientific and Cultural Facilities District 4b – YES: I am self-interested in this one. I’m a member of the Boulder International Film Festival board of directors and some of our funding is SCFD. This is one of most worthwhile taxes, particularly for small to medium sized arts organizations.

In another race of interest to me, I think this is the biggest game changer of all the overlooked elections in the country:

Wyoming CD At Large – Liz Cheney: I predict the Virginia carpetbagger and daughter of Dick Cheney will win in a landslide. She quasi-moved back to Wyoming to take the open seat held by Cynthia Lummis. I further predict that Cheney will ditch Wyoming after two terms and run for president in 2020 / 2024. Carpetbagging worked for Hillary Wyoming is a way easier path to the top than going through New York. If she wanted to take the big state route, Texas – corporate home to her dad’s firm Halliburton – would have been the obvious choice.